Finally Google itself released “Search Engine Optimization Starter Guide” for the people who are new to Search Engine Optimization i.e. SEO. For the guys who dont have any idea about SEO – The SEO [Search Engine Optimization] means tweaking or making up your site to improve your sites ranking in search engine results.
This is not the first time Google is giving instruction to webmasters about SEO, Google periodically suggests webmasters to make changes in there website designs to get better ranking in search engine results on there Official Webmaster Blog. But this is first time that they launched a PDF [Portable Digital File] formatted document on SEO.
You can get the document from below links
Download [SEO starter Guide by Google] : 550KB
Version 1.1, published 13 November 2008
The document doesn’t contain any type of secrets of Google search engine algorithm, The document is just a starter guide and giving on page SEO tricks like giving proper title, URL format, use of H1 Tags, etc