After Acquisition of DoubleClick by Google now Adsense is reflecting its changes. All Adsense are are now redirecting through DoubleClick.net domain. Double Click is one of the best and innovator company in history of online advertising. DoubleClick.net started first of its kind “use of cookies to track the visitors” to show the perfect ads and serve best service to advertising companies.
Now Google will surely use there technologies in addition to the DoubleClick Technologies to serve best ads to there publishers and to give perfect visitors to there advertisers.
I am student of Computer science, E-Commerce was one my subject in last semester, DoubleClick was mentioned in the university prescribed book.
According to Book,
These types of firms use cookies to track visitors that visits sites within there network and then target specific types of banner advertisement based on what they has learned about each user
– Electronics Commerce [Greenstein, Feinman]
So from now we hope we will get better internet surfing experience with Google Adsense.
Dec 5, 2008 at 9:37 pm
at least that what we all hope….
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Dec 6, 2008 at 5:59 am
Its good to see there are changes in Google Adsense because it has been more difficult to earn via Adsense recently. Thanks for the share Chetan.
Wei Liang
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Dec 7, 2008 at 9:22 am
I noticed it few days back when google was serving ads through doubleclick. Good info here!
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